No one reads
the copy.
I know. I know. It’s mostly true. It’s also mostly false. And thank God too, because somehow, I’ve managed to eke out a pretty successful career for over 30 years writing it.
My experience writing copy encompasses B2C, B2B, TV, radio, outdoor, print, and digital. I’ve written dang near everything from national campaigns for Chef Boyardee, Drive Time, Advance Auto Parts and Hungry Man, to multi-channel regional work for The Texas Lottery and Subway. Closer-to-home stuff includes local car dealer spots, websites, menus, labels and naming projects. I’ve even been known to bust out healthcare and real estate development flyers as well as social media posts for a hot dog restaurant.
Texas Lottery to a Texas casino…canned pasta to olive oil to motor oil…whatever the project, I give my all to create ad copy that’s not only compelling and effective, but most importantly, worth the while of anyone who…you know, actually takes the time to read it.